In view of the variability and development of the textile industry environment at this stage, many Keqiao textile enterprises strive to do a good job of brand articles, by implementing multi-brand management, adjusting product structure, improving product added value, taking differentiated competition routes, etc., and jointly press the "acceleration key" of brand strong enterprises.
Located in the textile city Beilian market, "Tianli window screen" has grown rapidly in a strategic transformation and brand upgrading, becoming a well-known emerging window screen brand, which is the epitome of Keqiao textile enterprises actively strengthening brand construction. Wang Haipeng, general manager of the company, said that the fundamental of brand building is to return to the market and customers, the company only constantly adapt to the needs of the industry, in order to master the initiative and the right to speak, with the continuous development and change of the market, the company's products are also constantly adjusting, more and more diversified types.
"To constantly inject new connotations into the brand, one is the transformation of brand positioning and product output, and the other is the innovation of the market brand marketing network system." Wang Haipeng introduced: "In 2022, 'Tianli window screens' has determined the idea of taking finished window screens. Registered the establishment of a new brand - 'Sha Sha Smith', from the Nongfu Spring that do nature's porter slogan, 'Sha Sha Smith' is committed to doing high-end window screen porter." It is understood that "Yansa Smith" specialized in the operation of finished window screens, relying on the original product basis, around the company's development strategy for product extension, to grab the finished window screen market, help "Tianli window screens" to high-end brand transformation, break the traditional form of business docking, direct to the end customer, one-on-one communication, In-depth analysis of customers in the new era of finished window screen needs, service needs.
In addition, "Tianli window screen" settled in the Tiktok platform in 2022, continuously and stably output product series videos, and empower the brand of "Transport Sha" through the most intuitive publicity. Over the past year, the account fans have been increasing, and some customers have realized the transformation from online to offline, and gradually built a new marketing network system. Wang Haipeng said that the next step will be to build a professional live broadcast team, video planning and shooting team, and establish a clear "brand portrait" and brand building path.
Suzhou Tinghu Textile Co., LTD., located in the united market, is a collection of design, development, production, marketing as one of the enterprises, the main photoelectric, reflective, luminous, magic, nylon salt reduction and other types of printed fabrics, the company's general manager Fan Guangming knows how to innovate to win the market, and constantly develop novel multi-functional products.
"To do a good job of products can turn passive into active, and products that do not get out of hand are often easy to yield to the reality of price comparison, even if there is an order, but also lost profits." In the interview, Fan Guangming showed his company's latest product, based on a white cloth, has developed a color-changing fabric that can change color as the temperature changes, or can change from one pattern to another by light, and switch between different styles. "The most successful marketing is to display the fabric directly and the customer can intuitively understand and be curious about the product." By playing tricks on the most basic fabric, controlling the cost of the product and ensuring the quality of the product, we no longer need to promote the development of such products, customers know that they will naturally come to the door and are willing to pay for its unique features, and it is a good way to avoid price wars." Fan Guangming said.
Change in exploration, lead in innovation, and continue in the brand. Industry insiders believe that brand building for the development of textile enterprises far-reaching significance, Keqiao textile enterprises to survive and development must attach importance to brand building and promotion from a strategic height, which is a long-term, strategic work.
