From the acquisition of Karl Lagerfeld by Seven Wolves, to Vignace's aiming at Winnie the Pooh and the affiliates, the Chinese have been familiar with the foreign clothing brands, and have increasingly seen the presence of Chinese companies.
On the evening of April 11, La Chapelle (603157) announced that its Sun company plans to invest 20.8 million euros to acquire a 40% stake in Naf Naf SAS, which is held by Vivarte SAS. This has become another typical example of the overseas layout of Chinese apparel companies. Affected by mergers and acquisitions, La Chapelle reported that it closed at 18.43 yuan per share on April 12, closing at a daily limit.
Vivarte SAS is one of the largest apparel groups in France. In recent years, Vivarte SAS is heavily indebted due to multiple factors such as fierce market competition and mismanagement. Some media reported that in the fiscal year ending August 2017, a net loss of 301 million euros was still recorded. Although this was already more than half of the 672 million euros in 2016, this was the result of the sale of the brand name by Vivarte SAS. . In recent years, in order to emerge from the crisis, layoffs, sales of its brands, and deep restructuring have become important tasks for its development in recent years. The company has announced the sale of its footwear brand and apparel brand Naf Naf.
Founded in 1973, Naf Naf SAS is principally engaged in the sale of women's products and accessories in France. It currently has a total of 494 retail locations in a number of countries including France, Italy, Spain, and Belgium. According to the announcement, Naf Naf SAS had a loss of 7.7 million euros for the year ended August 31, 2016 and an annual profit of 100,000 euros as of August 31, 2017.
This time La Chapelle took the French brand apparel company in the bag, which means that La Chapelle has made important progress in internationalization. La Chapelle said that the successful completion of this acquisition will help improve the overall visibility and international influence of La Chapelle.
It is worth mentioning that the fact that a large number of brands are positioned lightly and extravagantly but fail to capture the Chinese market is exactly the point that Vivarte SAS was criticized during the crisis. Therefore, Lachapelle specifically mentioned in the announcement that it will “improve the possibility of the target company expanding its market in China”.
Securities Times e reporter noted that of the 30 clothing listed companies that have disclosed annual reports or performance bulletins in 2017, there have been more than 20 companies whose performance has increased. Among them, Baoxi Bird and at least five companies have increased their net profit in 2017 by 5 Become above. The apparel industry showed a trend of stabilization and recovery.
While the industry is recovering, listed companies have also accelerated the pace of overseas mergers and acquisitions. According to statistics compiled by CSC, China’s textile and apparel industry has experienced a wave of new mergers and acquisitions in recent years after experiencing a downturn in the 2011-2013 industry downturn. Among them, the number of overseas mergers and acquisitions has grown rapidly since 2012, and the transaction amount has generally risen, rising from 2.04 billion yuan in 2012 to 8.257 billion in 2016, and the scale has tripled. In 2016, the number of mergers and acquisitions was 46, the total transaction amount was 23.1 billion yuan, and the average transaction amount was about 500 million yuan.
The most well-known is that in August 2017, seven wolves sold 320 million yuan for the majority of business in Greater China for Chanel’s design director Karl Lagerfeld.
In addition, Ruyi Group, which once was a luxury brand manufacturer such as Armani, has also been very active and frequently has acquired and acquired overseas brands. In February 2018, JAB Holding Co., the parent company of Swiss luxury brand Bally, issued a statement declaring that Shandong Ruyi Investment Holding Co., Ltd., a subsidiary of Ruyi Group, acquired a majority stake in the Swiss brand. At the same time, JAB Group still retains a minority stake, while Bally manages The tier also followed the vote. Ruyi Group also successively invested in Renown, a well-known Japanese apparel company, Carloway, a Scottish tweed manufacturer, and Peine Gruppe, a German men's suit brand.
Ruyi Group Chairman Qiu Yafu told the Securities Times in an interview this year that the acquisition of foreign brands is a realistic demand for Ruyi Group to go from the upper reaches of the industrial chain to the lower reaches of the industry chain. This will allow it to enter the high value-added links of the value chain and thus improve the international division of labor. The status.
There are also industry analysts who have benefited from the upgrading of consumer structure and the improvement of demand side. The listed companies of apparel will be based on the industry chain and create new growth points. In the coming years, clothing acquisitions will become more frequent, and the amount and scale will expand. This will also have a significant impact on the performance of listed companies.
Poly Plastic Masterbatch (SuZhou) Co.,Ltd. specializes in the following research and manufacturing of masterbatch and masterbatch: polyester masterbatch, chemical masterbatch, fiber masterbatch, polyester masterbatch, polyester masterbatch, polypropylene masterbatch Granules, BCF carpet masterbatch, nylon masterbatch, plastic masterbatch, polyester masterbatch.
