Population aging is a common trend in today's world. According to the seventh national census, the population over the age of 60 has reached 264 million, and the population aging degree is further deepened. With the improvement of middle-aged and elderly people's demand for health, health, comfort and other products, the demand for elderly clothing, clothing, household products and other products is increasing, and the market potential of elderly products is huge.
Recently, the Ministry of Industry and Information Technology issued a notice to organize the application of 2023 senior products promotion catalog. The product range includes 20 categories in 6 major fields, such as clothing for the elderly, daily assistance products, care products for the aged, health promotion products, aging household products, and aging environment improvement products. Among them, the elderly clothing and clothing requirements are to meet the elderly's needs for functionality, convenience, comfort and fashion, with moisture absorption, quick drying, easy care, stretch rebound, safety protection, heat storage and warm and other functions; The requirements of hygiene and cleaning products are to provide convenience for the elderly daily hygiene and cleaning, with comfort, skin affinity and safety; The requirements for home textile products are designed based on the physiological and psychological characteristics of the elderly, intelligent and functional home products that are friendly to the elderly. The Ministry of Industry and Information Technology will evaluate the declared products through expert review and other means, determine the products to be shortlisted in accordance with the principle of selecting the best from the best and leading by demonstration, and publicize them to the society. According to the procedures, the "2023 Senior Products Promotion Catalog" will be released.
Last year, the Ministry of Industry and Information Technology published a list of "2022 Senior Products Promotion Catalog" (hereinafter referred to as "Catalog"). A total of 188 products were included, among which nearly 40 percent were related to the textile and apparel field and its downstream applications. It can be seen that some large textile and garment enterprises have begun to layout the market of products for the aged, and new enterprises have also emerged. Chengdu Xiaomeng Textile Co., LTD. (hereinafter referred to as "Xiaomeng Textile") has upgraded its herbal fragrance therapy 3D sleep pillow, Jiangsu Jiansleepbao Health Technology Co., LTD. (hereinafter referred to as "Jiansleepbao") has upgraded its milk constant temperature, Wool anti-cold pants from Yulin Moncel Clothing Co., LTD. (hereinafter referred to as "Moncel"), four warm wool pants from Tianjin Laomeihua Footwear & Apparel Co., LTD. (hereinafter referred to as "Laomeihua"), Anerkang/Convenient Tol adult diapers, diapers and nursing pads from Fujian Hengan Group Co., LTD. (hereinafter referred to as "Hengan Group"), Hangzhou Reliable Care Products Co., LTD. (hereinafter referred to as "reliable Shares") of the elderly diapers, diapers, nursing pads and other products were selected in the "Catalog". What's the secret to these products standing out in the market? What trends can be seen?
Help sleep home textiles to promote the deepening of the industry fine development
Nowadays, people generally have problems such as reduced sleep time, difficulty falling asleep and insomnia. "2023 China Healthy Sleep White Paper" shows that from the data of the number of patients with sleep problems, the elderly have the most sleep problems, accounting for about 35.3% of the total number of patients with sleep problems. The main reason is that the elderly population has degenerative changes in the nervous system, carries more basic diseases, and has prominent sleep problems. 62.3% of the elderly are more inclined to use more comfortable bedding to improve sleep.
Compared with conventional home textile products, sleep aid home textile products emphasize more on quality and personalization. Through the use of more effective functional materials and more ergonomic design, it can improve the sleep microenvironment, improve the comfort and healing sense of human body during sleep, which is of great help to improve the insomnia symptoms of the elderly and improve the sleep quality.
The research and development team of Xiaomeng Textile has highly explored the pain points of consumers' sleep and developed products such as herbal fragrance 3D sleeping pillow and traditional Chinese medicine fragrance graphene warm pillow. They polish the products from the dimensions of fragrance, height, hardness and Angle, so as to reach the cervical spine problems and sleep problems that consumers are most bothered about. In recent years, with innovative research and development and intensive production of TCM fragrance pillow as the core, Xiaomeng Textile has carried out strategic cooperation with Jiangxi University of Traditional Chinese Medicine and Chengdu University of Traditional Chinese Medicine, etc., to provide deep sleep products research and development and production for domestic and foreign customers, tailor-made deep sleep project comprehensive program, committed to realizing "natural sleep nourishing · Shulia health".
Also deep cultivation of sleep aid home textiles and health sleep treasure, this selected "catalog" product - milk thermostatic quilt, using a new environmental color changing fabric, through the constant temperature factor absorption, storage, release energy, bedding temperature constant in the human body's optimal sleep temperature. The inner core is filled with high quality milk protein fiber, which has softness, skin affinity and warmth preservation. At the same time, milk protein contains a dozen kinds of amino acids and natural and lasting antibacterial function, especially suitable for people with allergic constitution.
Functional home textile is constantly into the forefront of new materials, new technology, new design. At present, domestic functional home textile industry has rich product forms and strong brand selectivity, but the degree of refinement of the industry needs to be improved. In the future, functional home textile products will continue to develop iteratively towards the trend of more detailed function, more intelligent operation, more ecological source material and more optimized cost.
