On July 14-15, the Fiber Road-2021 China Fiber Trends Docking and Exchange Event went to Fujian Qi Brand Fashion Technology Co., Ltd. and Jiumuwang Co., Ltd. to learn about the historical precipitation and business philosophy of China’s leading clothing brands, and In-depth exchanges were conducted on the enterprise product innovation needs.
Jin Gaoling, deputy secretary-general of China Chemical Fiber Industry Association, said that this time he entered the terminal brand and conducted a face-to-face exchange event between fiber companies and terminal brands. Through this form, we can truly understand the needs of terminal brands and introduce new varieties of chemical fibers. , New products are passed on to downstream brands to help terminal brands have a competitive advantage. At the same time, we will also be more aware of the product development needs of terminal brands, clarify the direction of fiber application trends, provide a reference for the selection of products for the next China fiber trend release, and pass Chinese fibers to terminal brands more effectively.
Wang Yongsheng, deputy director of the Marketing Department of China Chemical Fiber Industry Association, introduced the application of fiber products released by China's fiber fashion trends in the fields of tooling, casual wear, denim and other fields, and shared the future direction of innovation in the fiber field. Huafeng Chemical Fabrics Engineer Zhao Yuyun and Tongkun Group Marketing Service Manager Li Guoyuan respectively introduced their respective companies’ R&D capabilities and competitive products, and looked forward to cooperating with terminal brands to provide high-quality solutions based on the needs of terminal brands.
Qi card: Create and enjoy Chinese fashion, interpret a beautiful life
Qi Brand Supply Chain Purchasing Center Director Zhou Li, Noodle Accessories R&D Center Senior Manager Zheng Yunyin, and raw material innovation, product planning, fabric design and other team members participated in the docking exchange. Qipai said that starting from an old-fashioned sewing machine to becoming a leading brand that subverts China's menswear industry is derived from countless fashion innovations. The exchange made the company better understand the innovation and development of the fiber end, especially through reading the "China Fiber Trend Report", we are very interested in the innovative fiber released by it, which fits the company's "innovative fashion" concept.
Qi brand was founded in 1979. It is a comprehensive group company with independent research, design and manufacturing of apparel and integrating sales. Combining the advantages of various offline series of brands and products, Qipai starts from the lifestyle of Chinese men and fully meets the needs of Chinese men of different ages for fashion and taste. At present, Qipai owns Qipai black label, Zhonghua stand collar, Hongtuxuan, SevenModern and other brands, among which Qipai black label means classic and authority. It is Qipai's most historical and most precipitating series, and it is the beginning of Qipai. Local; Chinese stand-up collar is the benchmark of Chinese fashion men's clothing, and the application and innovation of Chinese elements are important elements that distinguish it from competitors. In addition, Qipai took the lead in building a smart fashion ecosystem covering five modules: smart manufacturing, smart products, smart logistics, smart retail, and smart office. For example, Qipai multifunctional smart jacket originated from the innovative design of Qipai Smart Fashion Lab. With the Qi brand smart fashion supply chain as the platform, and adhering to the concept of "good looking, good wear, good function, good intelligence, good technology", it realizes the integration and connection of multi-functional clothing, smart fashion modules and smart fashion APP.
Jiu Muwang: The world's leading men's trousers expert
Jiu Muwang JOEONE Division Supply Chain Director Xu Fang, Pants R&D Center Fabric Manager Lin Huarong, Commodity Center R&D Manager Liu Jingzhe and other R&D and purchasing personnel participated in the docking exchange. With a global perspective, Jiumu Wang integrates industry resources and condenses ingenuity to create the "Four Goods" pants, that is, good fabrics, good shapes, good styles and good craftsmanship. Good fabrics need the support of upstream fiber materials. Chinese fiber fashion trends have built a bridge between fiber companies and clothing companies, introducing more high-quality fibers to terminal brands, which can fundamentally meet the downstream demand for fiber materials.
Jiu Muwang has been focusing on men’s trousers for 32 years, with the brand mission of “creating the best trousers in the world” and the brand vision of “leading the Chinese men’s trousers and becoming the global trousers king”. It possesses dedication, precision, leadership, accumulation, innovation and hot sales. The core advantages of the six major brands, such as accumulating 12 million people's body data, becoming a participant in the formulation of China's men's trousers standard; researching and creating high-stretch fabrics with a stretch rate of 4 times that of ordinary fabrics; cumulative sales of 100 million men's trousers, sold every 7 seconds 1 etc. According to reports, Jiumuwang’s ultimate single product-small black trousers, is made of high-stretch fabric, comfortable, versatile and easy to take care of. It will bring its refined craftsmanship that focuses on men’s trousers to consumers, allowing more consumers to experience high quality. Products and services. In the future, Jiumuwang will continue to develop along the strategy of "platformization, multi-brand, omni-channel", use the JOEONE main brand and VIGANO quality brand to lead the life attitude of "live taste and be willing to take responsibility", and use ZIOZIA, FUN and other fashion Trendy brands guide the lifestyle of the younger generation and continue to meet the needs of consumers in different market segments and on different occasions.
